Why you cannot ignore practitioner listings on Google My Business (case study)


Colan Nielsen

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Joy lays the smack down on another Search Engine Land article. Joy shares a case study from an actual consulting case she worked on.

Why you cannot ignore practitioner listings on Google My Business (case study)

When we started, I made a full list of his duplicates, and this was what we were looking at:

An unverified listing for his practice at an old address with 11 reviews.
A verified listing for his practice at the current address with 43 reviews.
An unverified listing for a doctor who no longer worked there.
Another unverified listing for another doctor who no longer worked there.
Another unverified listing for the practice at the current address with two reviews.
 
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Thanks for sharing Colan! I love seeing case studies like this, really clarifies what the best practices (the real best practices, not just what Google says) should be.
 

JoyHawkins

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Thanks for sharing Colan! After this case, I recently ran into another that was very similar and they also had to disconnect the practitioner page from the practice page (that little back-end thing that no one knows about) in order to prevent the practitioner from showing up for branded searches. I was really excited to find out that exists. Hopefully it helps others in the future w/ this issue.
 

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