Would you change the name of a listing that is not optimized?

vinchenson

Member
Joined
Jun 4, 2019
Messages
16
Hi, I just got a client whose google mybusiness name is just his brand name. Let's say he is a lawyer firm, by adding "lawyer" before his brand would I be putting at risk his listing?

Months ago I would not have doubted at all and I would have changed it, but at the moment, with all the bans and everything It makes me doubt...

I want to change the name because the listing has almost no citations and it would be better in the future to include his category keyword inside the name of the listing.
 

djbaxter

Administrator
Joined
Jun 28, 2012
Messages
2,714
It's the Canada Day long weekend here, @vinchenson (July 1).

The US will also be celebrating Independence Day on July 4.

A lot of our Local SEO Experts will be away and offices will be c,losed for those two holidays.
 

pony

Member
Joined
Jun 26, 2019
Messages
18
Your GMB name needs to match your business's actual name. Here are the guidelines on what you can and cannot do with business names directly from Google's mouth: Guidelines for representing your business on Google - Google My Business Help

I wouldn't suggest adding any keywords to the GMB business name unless it's included in the actual business name. Google expects to see that same named used on signage and paperwork, and will consider it spammy if you only use it for GMB.
 

BenFisher

Local Search Expert
Joined
Nov 19, 2015
Messages
250
I will only say this, I do spam reporting for my clients on a daily basis, this helps them rank better when I report profiles doing exactly what you are talking about doing. A few months ago, you could have done it no harm, no foul. Now, you do it and get reported or caught by the algo and you will get suspended.

Not worth it imho.
 

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