Thanks Thanks:  0
Likes Likes:  0
Results 1 to 9 of 9
  1. #1
    Member Since
    Aug 2012
    Location
    Johannesburg, South Africa
    Posts
    48
    Thanks (Received)
    0
    Likes (Received)
    0

    How would you get a client G+Local listing to rank for multiple keywords?

    Hi there,

    I have a client G+Local listing that ranks well for several keywords....

    But they want to rank for several more as well as rank for different iterations of the same word....

    For example:
    physiotherapy
    physiotherapist
    physio
    sports physiotherapy
    sports physio
    sports physiotherapist

    Now that they see the benefit of ranking, they want to dominate the listings for all the keywords.

    The million dollar question is - how to do this effectively?

    Looking forward to your thoughts...appreciate it.

    Regards

    Greg

  2. #2
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    17,037
    Thanks (Received)
    37
    Likes (Received)
    42

    Re: How would you get a client G+Local listing to rank for multiple keywords?

    Hi Greg,

    I think Google is pretty good a synonyms so for most of those if you picked the right CORE category for G+L and then made sure those KWs were optimized on the site, they would likely rank.

    So great example for Dentists one of the main KWs they usually want to rank for is Cosmetic Dentistry. However that violates the "is not does" rule so you can't use it as a G+L cat. So instead I have to use Cosmetic Dentist on the G+L page, which does not get as many searches. So I optimize the home page for "Cosmetic Dentistry" and it still all ties together and ranks.

    But to rank HIGH may require a custom page for the most important KW or sets of KWs.

    So for example one page for physiotherapy, physiotherapist, physio.
    And another for sports physiotherapy, sports physio, sports physiotherapist.

    Just sort of depends on the situation.

    But one warning is I don't recommend repeating the same KW more than twice in cats. So for example I would not do plumbing contractor, plumbing service, plumbing company, plumbing contractors. That I think would look spammy to the algo.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
    Member Since
    Aug 2012
    Location
    Edmonton, AB, Canada
    Posts
    286
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: How would you get a client G+Local listing to rank for multiple keywords?

    Anchor text is still valuable when not abused. If you can pick up a link to the domain, from a quality source, with that keyword as the anchor text, it will boost your organic AND your blended local rankings. MUST NOT BE SPAMMY. MUST NOT BE OVERDONE. MUST BE FROM A QUALITY SOURCE (a friend's site, a business partner, a sponsorship, etc). One link is usually enough.

  4. #4
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    17,037
    Thanks (Received)
    37
    Likes (Received)
    42

    Re: How would you get a client G+Local listing to rank for multiple keywords?

    Great point! Thanks Darren!

    (You should set up a sig with your name and a link to your site, just in case there is someone that does not know who you are.)
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  5. #5
    Member Since
    Aug 2012
    Location
    Edmonton, AB, Canada
    Posts
    286
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: How would you get a client G+Local listing to rank for multiple keywords?

    Good idea. Signature added.
    Darren Shaw | Whitespark Founder
    http://www.whitespark.ca | @DarrenShaw_ | Google+

  6. #6
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    17,037
    Thanks (Received)
    37
    Likes (Received)
    42

    Re: How would you get a client G+Local listing to rank for multiple keywords?

    Oh good! There's Darren!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  7. #7
    Member Since
    Aug 2012
    Location
    Johannesburg, South Africa
    Posts
    48
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: How would you get a client G+Local listing to rank for multiple keywords?

    Hi Linda,

    I have some additional questions below - appreciate if you could give your insight....
    Regards

    Greg
    Quote Originally Posted by Linda Buquet View Post
    Hi Greg,

    I think Google is pretty good a synonyms so for most of those if you picked the right CORE category for G+L and then made sure those KWs were optimized on the site, they would likely rank.

    So great example for Dentists one of the main KWs they usually want to rank for is Cosmetic Dentistry. However that violates the "is not does" rule so you can't use it as a G+L cat. So instead I have to use Cosmetic Dentist on the G+L page, which does not get as many searches. So I optimize the home page for "Cosmetic Dentistry" and it still all ties together and ranks.

    - Can you briefly explain the "is not does" rule?

    But to rank HIGH may require a custom page for the most important KW or sets of KWs.

    So for example one page for physiotherapy, physiotherapist, physio.
    And another for sports physiotherapy, sports physio, sports physiotherapist.

    - Just to be clear - are you saying that on the website, we should seperate pages for each keyword or set of keywords?

    Just sort of depends on the situation.

    But one warning is I don't recommend repeating the same KW more than twice in cats. So for example I would not do plumbing contractor, plumbing service, plumbing company, plumbing contractors. That I think would look spammy to the algo.

    - Are you talking about Categories that G+L presents you with OR ones that you add yourself?

  8. #8
    Member Since
    Sep 2012
    Location
    Texas
    Posts
    303
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: How would you get a client G+Local listing to rank for multiple keywords?

    Linda, did you say the, is not does, rule? can you explain further?

    thanks!

  9. #9
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,853
    Thanks (Received)
    7
    Likes (Received)
    10

    Re: How would you get a client G+Local listing to rank for multiple keywords?

    Hi Marie,

    I'll chime in about the "is not does" rule. Essentially, the category has to fit into the sentence, "My business is a......"

    The category should not fit into the sentence, "My business does...."

    So the category needs to describe what your business is (dentist, used car dealer), but not what it does (root canals, oil changes)
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

Similar Threads

  1. G+ Local Listing Getting Impressions and Ranks for Unknown/Unwanted Keywords
    By makanth in forum Help & Support for Google Local
    Replies: 5
    Last Post: 11-14-2012, 11:36 AM
  2. Multiple sites - 1 listing...
    By DTO Jerbs in forum Help & Support for Google Local
    Replies: 7
    Last Post: 09-27-2012, 03:27 PM
  3. Replies: 6
    Last Post: 08-28-2012, 10:02 AM
  4. Replies: 10
    Last Post: 08-07-2012, 01:43 PM
  5. Location Keywords in Google Local+ Listing
    By rossicone in forum Local Search
    Replies: 1
    Last Post: 07-31-2012, 04:32 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •