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  1. #1
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    Residential-Based Business With Multiple Locations

    I have a client that has a daycare business. There are multiple daycare providers who are part of the business and each operates the daycare out of their home.

    Since we're dealing with residences, I'm assuming we hide the address.

    But what is the best way of handling the multiple locations? She actually has a few of these locations listed with a GMB page currently, but I'm suspecting that's outside of guidelines.

    Is there any way of handling this type of business besides just perhaps listing the zip codes as the service area, which I don't think will help the page rank in the pack in the areas outside of the primary location.


    Lloyd Silver
    Cairn Marketing

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    Re: Residential-Based Business With Multiple Locations

    Are all these other daycare providers employees or full partners?

    How far apart are the locations? Same city or different?
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Re: Residential-Based Business With Multiple Locations

    Most are employees and two have equity in the company.

    There are 14 locations, of which 10 are in their own city and the rest second locations within a city.


    Lloyd Silver
    Cairn Marketing

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    Re: Residential-Based Business With Multiple Locations

    That's what I thought. I don't believe the employee locations would be considered kosher by Google. But I could be wrong. Even the ones with equity, I'm not sure.

    Let's see what others think tomorrow. This is gray to be and I've never dealt with this type of situation before.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    Re: Residential-Based Business With Multiple Locations

    Wow, crazy situation.

    From Google's perspective, you would think they would want to know about all the locations so they can feed them to people searching for them. But then again, each parent probably knows exactly where to drop off and pick up their child so they wouldn't need it.

    I would think they would probably just want one location that's representative of the whole at that point.

    I'm not going off any guidelines here, just my logic.
    Tutelary Marketing, Owner
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    Re: Residential-Based Business With Multiple Locations

    Seeing as each location takes in "clients", wouldn't Google want to break each unique location out separately? Back in the old days if you had a unique address and phone number you were good to go. Now with all the My Business changes it may be different. Thinking as a parent/client I would want the address to be searchable. IE if I had to send my sister to pick up my kids. This is definitely a unique situation though, because of the out of the home model.

    Any other thoughts on this?

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    Re: Residential-Based Business With Multiple Locations

    You raise a good point about the other person needing to know the address to pick up the kids.

    I think that would be more of a Google Maps function. Google Local attempts to connect local consumers looking to fulfill a purchasing decision.

    However, the two are integrated at this point so I'm not sure what you would do. Linda is probably the expert on this topic.
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service
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    Re: Residential-Based Business With Multiple Locations

    Sorry I'm just not sure. It's too gray and crosses too many lines.

    Home business - but they obviously do see clients there. Plus the fact that it sounds like some of the locations are employee's homes and there is the issue with small businesses not setting up additional locations.

    All I can suggest is to post at the G forum and give me the link in this thread and I'll ask some other TCs for their opinions or maybe escalate.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #9
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    Re: Residential-Based Business With Multiple Locations

    Thanks for the insights. It definitely seemed grey to me and I think that's one conclusion we've definitely reached.


    Lloyd Silver
    Cairn Marketing

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    Re: Residential-Based Business With Multiple Locations

    Quote Originally Posted by Lloyd Silver View Post
    Thanks for the insights. It definitely seemed grey to me and I think that's one conclusion we've definitely reached.
    Please post a link in here to the Google Forum if you do end up posting there. I'd love to see what they say!

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