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  1. #1
    Member Since
    Dec 2012
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    Why listing is different on the right side of search

    How come some listings when expanded on the right side show way more information that others?

    For example some show the minimum like business image, address and directions button.

    And then others have a much more prominent section with even a Write a Review buttons, reviews and "People also search..." section.

    would love to know why there is a difference.

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  3. #2
    Member Since
    Jul 2012
    Toronto, Ontario
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    Re: Why listing is different on the right side of search

    Mike, it can depend on many factors. The best strategy is to do your best to make sure you are working to optimize the local knowledge graph for your clients.

    Here's a great post that Mike did a while back:

    8 Tips to Optimize Your Local Knowledge Panel in Google Search - Local University
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

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