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  1. #1
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    Google Home Services vs PPC

    Has anyone seen much difference in leads generated with their existing PPC campaigns since google has broadened it's "Home Services" program?

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    Re: Google Home Services vs PPC

    I have heard some really great feedback from users that are using the program but haven't tried it myself. You pay per lead so that instantly makes it a bit easier to track results from.
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

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    Re: Google Home Services vs PPC

    Were working a PPC Campaign right now in a vertical across 15 cities in the US. I can tell you google home services is cheaper in most of the markets. I could easily do a little case study on this... If thats if value let me know

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    Re: Google Home Services vs PPC

    Thanks for the offer.

    I was just curious if there was a drop in clicks on the PPC now that Home Services has come out.

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    Re: Google Home Services vs PPC

    Joe,
    I, for one, would love to see a case study on that. Hope you'll publish one! Please, let me know if you do.
    Local Business Website Design, Professional Copywriting and Consulting at Solas Web Design!

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    Re: Google Home Services vs PPC

    Hey Miriam, just reached out to one of my clients for permission to share. Im sure they will be fine with it...

    Anything in particular youd like to see?

    For me Im thinking CPA & volume comparison.

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    Re: Google Home Services vs PPC

    That's great, Joe. Yes, I'd think cost per click/lead + volume would be the most important metrics.
    Local Business Website Design, Professional Copywriting and Consulting at Solas Web Design!

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    Re: Google Home Services vs PPC

    Quote Originally Posted by MiriamEllis View Post
    That's great, Joe. Yes, I'd think cost per click/lead + volume would be the most important metrics.
    Hey Miriam I just wrote up a post about Local Service Ads here:
    https://digitaltriggers.io/the-ultim...l-service-ads/

    Be sure to check out the section: "Google Local Service Ads Vs Google Adwords" - I put in your suggestions

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  14. #9
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    Re: Google Home Services vs PPC

    Joe, that is an absolutely AWESOME blog post, and I'm going to go tweet it right now. I'll be putting it in the Moz Twitter lineup as well. What a thorough tutorial, and the real gem in there was the numbers you saw of LSA vs. Adwords - whoa!

    Thanks so much for the effort you put in on this. Really an excellent writeup.
    Local Business Website Design, Professional Copywriting and Consulting at Solas Web Design!

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    Re: Google Home Services vs PPC

    Appreciate the kind works Miriam! And the share it means a ton! We are excited to share a whole lot more on our blog this year... If there's anything you think we should add, or cover in the future let us know!

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