GMB Redressal Form Updated - Clarifies what to NOT submit.

BenFisher

Local Search Expert
Joined
Nov 19, 2015
Messages
401
Google has updated the redressal form to bring a little more clarity as to what should be submitted.

If you simply need to correct an incorrect business name, phone number, or URL, do not use this form. Use these steps to correct the information instead.
Essentially, if you are spam-fighting, do not use the redressal form for reporting keyword stuffed names.

What Google is looking for is "misleading information or fraudulent activity" such as fake listings, or say a name of a business is Auto Accident Lawyers, but the website is all about garage door repair.

What they are encouraging is that you use to suggest an edit. Yes, it may not stick, the merchant may simply change it back, but Google is using suggested edits to train the machine learning algorithm. So while it may seem fruitless, it is helping in the long run.

redressal-update-title.jpg
 

EmilyW

Member
Joined
Jan 18, 2020
Messages
55
I'm finding spam and am using the redressal form for locations that are no longer in business according to the state registrations, or otherwise seem fraudulent. So far, that's what is crossing my path the most. Would you say that is a proper redressal usage? Good to know on the address! Will keep this in mind.
 

GuyFinley

Member
Joined
Dec 27, 2019
Messages
8
I don't think this advice matches what it states at the very beginning.

If you come across misleading information or fraudulent activity on Google Maps related to the name, phone number, or URL of a business, you may use this form to submit a complaint.
Keyword stuffing business names is misleading and fraudulent.

I think what they're saying at the bottom is if you see something that's just a mistake then you should suggest an edit. Otherwise, why would they mention the name in the very first paragraph?
 

tyler.hammer

Member
Joined
Sep 25, 2019
Messages
3
Lol right!!! I am enjoying my 3 -4 day turn around atm.
We have tried using the redressal form when we uncovered a company making a large amount of faking listings across the US and have seen no action taken. We also tried calling Google Support and contacting them via twitter and have seen no change made. When you said you are enjoying your 3-4 day turn around were you kidding, or are you seeing changes from the redressal form that fast?

The only changes we have seen go through are when we suggest edits.
 

GuyFinley

Member
Joined
Dec 27, 2019
Messages
8
The only changes we have seen go through are when we suggest edits.
I'm surprised this works because isn't a suggested edit going to go to them and then they can just decline it? These businesses know what they're doing, I'd be surprised they would accept them.

The only time I've been using "suggest edit" is for listings that aren't claimed.
 

tyler.hammer

Member
Joined
Sep 25, 2019
Messages
3
Sorry I wasn't more clear. The "suggest edit" was working for other scenarios like unclaimed listings, or keyword stuffing in business names. It did not work in the case of the fake listings. We see the quickest approval of suggested edits when we add a screenshot of their real business name or location.
 

GuyFinley

Member
Joined
Dec 27, 2019
Messages
8
Thanks, Tyler, those are great tips! I'll give it a try as we have had mixed results.
 

keyserholiday

Administrator
Local Search Expert
LocalU Faculty
Joined
Jul 27, 2017
Messages
275
If you add a screenshot when suggesting an edit, anybody associated with the listing is altered and then they know who reported them. I have not seen any data to suggest that adding a photo would help with the edit either.
 

GuyFinley

Member
Joined
Dec 27, 2019
Messages
8
If you add a screenshot when suggesting an edit, anybody associated with the listing is altered and then they know who reported them. I have not seen any data to suggest that adding a photo would help with the edit either.
You know, now that you mention that, that warning on the suggest an edit page is what has kept me from uploading a photo every time.

So what's the consensus on this? Give suggest a try the first go around or go right to redressal if it's an owned listing? I was doing this yesterday and had a competitor with at least a half dozen keyword-stuffed listings I was reporting, that seems clearly redressal to me if not all keyword stuffing.
 

keyserholiday

Administrator
Local Search Expert
LocalU Faculty
Joined
Jul 27, 2017
Messages
275
You can’t use the redressal form for keyword stuffed listings. You need to use suggest an edit and hope that it sticks.
 

GuyFinley

Member
Joined
Dec 27, 2019
Messages
8
I see, thanks so much!

So, going back to the OP here, we're pretty much only looking at redressal for out and out fraud or spammed listings?
 

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