- Aug 7, 2013
You can also download a copy of the Mediative report on the meditative website. The report only had 53 participants, but it still gives us an idea of what users are doing. The study compares 2005 with 2014. What is obvious is that search patterns are changing as Google adds more elements to results.
Traffic From Google SERPs Has Changed: Heat Maps Study
Mediative recently published the results of their latest eye-tracking study where they zeroed in on how users interact with Google search results pages (SERPs) in an effort to identify real opportunities for SEO, PPC and branding especially as it relates to click-through rates. What they found is enlightening and corresponds to what I?m seeing with some of my clients.
Some of you remember the 2005 study known as the Golden Triangle heat map displaying how users interacted with Google SERPs, but people don?t interact with SERPs in the same way today.
Google has added more search elements that impact how users view and click:
Knowledge Graph ? answers to fact based searches
Carousel ? a strip of images at the top along with ratings
Local Listings ? grouped together from 2 to 7 listings
Organic and sponsored listings ? traditional Google search listings