How do local search apps get content?


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Jun 4, 2015
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Hi,
Since many people use local or wider Apps to search for businesses and services, this has led me to wonder what a business must do to be in their results. Do they populate from existing sources or if not, how do they decided what to show in a given geographical area? I realize this is a broad subject and Apps will differ, but as I advise my clients, this is an area I need to understand.
Thanks for any response you can give me,
Stephen
 

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