Internal Linking - Do Main Menu Links Count?

Beris

Member
Joined
Mar 28, 2019
Messages
7
Double checking my thinking: If Page A and Page B are both pages in the main nav menu (thus already internally linked), an additional text link to Page B from Page A would add no extra "juice" value - right?

What about the value of the text anchor text? Or the value of sending readers to a page they may like?
 

Beris

Member
Joined
Mar 28, 2019
Messages
7
That was my gut feeling, but I've never seen it directly stated anywhere. Thank you.
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,522
@Beris, they count in at least one sense, which is that Google Search Console shows nav links (under "Links" -> "Internal Links"), so clearly Google knows about them.

But I second Joy's advice: if you want Google to pay special attention to a page, you'll need also to weave in some contextual, in-line links to it (perhaps footer links, too). Creating several trails of breadcrumbs is the best way to get the right people to see the right page(s). Google knows that, and I suspect that's why - in my experience - laying down plenty of internal links seems to help rankings. (Especially if you're solid on the other areas, particularly inbound links.)
 

CallumS

Member
Joined
Oct 24, 2018
Messages
18
Generally links in menu's do not work as well - for good internal linking I would suggest using links in the body paragraph, keyword anchored, surrounded by relevant text - there have been some suggestions that G is better at understanding the context of links now, including internal links.
 

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