Local Search is Like a Game of Twister - Video: Game Theory and Local via BIA/Kelsey

Linda Buquet

Jun 28, 2012
I just watched a brilliant video from BIA/Kelsey Local Media Watch.

In the conference video below Rick Ducey breaks the local marketing challenge down by using a very compelling game theory - which shows older marketing games we used to play like BattleShip and Whack a Mole! :p

But then he goes on to say today's marketing needs to be more like a game of TWISTER, the goal is connections, connectivity and engagement with as many touch points as possible! (DYNAMITE VIDEO BELOW)

<a href="http://blog.biakelsey.com/index.php/2014/10/15/conference-video-beyond-advertising-the-new-local-stack/">Beyond Advertising, the New Local “Stack”</a>
Read the full post there and watch the really compelling and informative video below.

Game Theory and "Local"

<iframe width="640" height="360" src="//www.youtube.com/embed/eTizsp04SYQ?showinfo=0" frameborder="0" allowfullscreen></iframe>

Play button is hard to see but PRESS IT - worth a watch and it's a short video.​

What do you think???

I love the Twister analogy - don't you?

<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="Are you still playing BattleShip and Whack a Mole? Today's Local Search marketing needs to be more like a game of TWISTER...">
<meta property="og:image" content="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2014/10/Twister.jpg">

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