- Jun 28, 2012
Interesting follow-up story about how inaccurate local business NAP data is across the web, written by Andrew Shotland over at Search Engine Land.
Narly NAP issues out in the wild wild west!The Most Common Problems With Local Business Listings
In the December 2012 YQ Survey, we found that consumers regularly encounter incorrect location data for businesses. It’s clearly a big problem, not only for consumers, but also for marketers.
Across 40,000 Yext customer listings, 43% had at least one incorrect or missing address on the 50+ local directory sites in Yext’s network. Approximately 37% had at least one incorrect or missing name on a listing.
When we looked at the numbers by business category; we noticed the following trends across Yext’s top customer categories: Insurance Agents and Real Estate Agents were the most likely types of businesses to have missing listings in Yext’s network.