Must Have Local Search Tactics SMX West 2013 #SMX


Linda Buquet

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The "Must Have Local Search Tactics" session is coming up at SMX West in about 20 minutes.

On the panel are 2 of our illustrious members. Phil Rozek, one of our "Top Contributors"
and Greg Gifford our "Official Graphics Guru".


Once it starts I'll be sharing any good tips & tweets or live blogging I can find.
This promises to be a great session! Below is an overview and list of panel members.

Must Have Local Search Tactics

If you cater to a local clientele, local search is an essential channel. But the current state of local search is messy, with confusing options, variations and alternatives. Don’t waste your time trying to piece together this multi-layered puzzle – in this session, our seasoned local search experts will help you navigate the maze and get your business on the map when and where people are searching for your goods or services.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)

Q&A Moderator: David Waterman, The Search Agency (@SEOWaterman)

Speakers:


Dana DiTomaso, CEO, Kick Point (@danaditomaso)
Greg Gifford, Director of Search & Social, AutoRevo (@greggifford)
Phil Rozek, Local Search Specialist, LocalVisibilitySystem (@philrozek)
Andrew Shotland, Proprietor, LocalSEOGuide (@localseoguide)


Now if you are bored waiting and can't stand the suspense, check out this AWESOME presentation Greg Gifford will be giving at the event.

How to Kick Ass on Google+ Local When You're All Out Of Bubblegum

<iframe src="http://www.slideshare.net/slideshow/embed_code/16160372" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px" allowfullscreen webkitallowfullscreen mozallowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="http://www.slideshare.net/GregGifford/how-to-kick-ass-on-google-local-when-youre-all-out-of-bubblegum" title="How to Kick Ass on Google+ Local When You're All Out Of Bubblegum" target="_blank">How to Kick Ass on Google+ Local When You're All Out Of Bubblegum</a> </strong> from <strong><a href="http://www.slideshare.net/GregGifford" target="_blank">Greg Gifford</a></strong> </div>​

Wasn't that seriously good??? Love the bullet points angling down the fingers and the "glitch image" was pretty good too!

OK STAY TUNED FOR THE SMX COVERAGE - Coming soon to your Local Search Channel... :p

(Phil and Greg, feel free to weigh in below with anything you want to add after you finish the presentation. Break a leg!)
 

Linda Buquet

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Here we go... Sounds like Greg's presentation (shown above) ROCKED the house!

<blockquote class="twitter-tweet"><p>Local G+ ranking factors... It's all about G+ if you want to appear in maps then you need to actively use & engage with G+ @<a href="https://twitter.com/greggifford">greggifford</a> <a href="https://twitter.com/search/%23smx">#smx</a></p>— Christi Olson (@ChristiJOlson) <a href="https://twitter.com/ChristiJOlson/status/311536681549438976">March 12, 2013</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p><a href="https://twitter.com/search/%2322d">#22d</a> <a href="https://twitter.com/search/%23smx">#smx</a> Clever Local SEO review from @<a href="https://twitter.com/greggifford">greggifford</a>google+ Reviews matter and who they come from.</p>— Richard Haussmann (@richhaussmann) <a href="https://twitter.com/richhaussmann/status/311536660481449984">March 12, 2013</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p>Off-site Local SEO Ranking Factors: consistency & authority of citations & links via @<a href="https://twitter.com/greggifford">greggifford</a> <a href="https://twitter.com/search/%23smx">#smx</a> <a href="https://twitter.com/search/%2322d">#22d</a></p>— Kent Lewis (@kentjlewis) <a href="https://twitter.com/kentjlewis/status/311536495737577472">March 12, 2013</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p>LOVING @<a href="https://twitter.com/greggifford">greggifford</a> <a href="https://twitter.com/search/%2322D">#22D</a> <a href="https://twitter.com/search/%23smx">#smx</a> pres on Google local tactics. Hilarious movie references + great tips + validating my frustrations? <a href="https://twitter.com/search/%23awesome">#awesome</a></p>— Maddie Cary (@MaddieCary) <a href="https://twitter.com/MaddieCary/status/311539196634472448">March 12, 2013</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p>Google has integrated <a href="http://t.co/XIMntbPTj2" title="http://Schema.org">Schema.org</a> directly into +Local page listings...<a href="https://twitter.com/search/%23Schema">#Schema</a>.org <a href="https://twitter.com/search/%23SMX">#SMX</a> <a href="https://twitter.com/search/%23LocalSEO">#LocalSEO</a></p>— Places Scout (@PlacesScout) <a href="https://twitter.com/PlacesScout/status/311539036860854272">March 12, 2013</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p>Best presenter at SMX. Hands down. Greg Gifford. <a href="https://twitter.com/search/%23smx">#smx</a> <a href="https://twitter.com/search/%23hilarious">#hilarious</a> <a href="http://t.co/uJ5zMPRYMh" title="http://instagr.am/p/WxFW_hOay8/">instagr.am/p/WxFW_hOay8/</a></p>— Sharon Conner (@anemptyroad) <a href="https://twitter.com/anemptyroad/status/311538993764368385">March 12, 2013</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p>@<a href="https://twitter.com/greggifford">greggifford</a> killed it with a sick presentation on merging Google places and plus.One of my favorites so far! <a href="https://twitter.com/search/%23smx">#smx</a></p>— Greg McGuire (@gmcguireSEO) <a href="https://twitter.com/gmcguireSEO/status/311538742546546688">March 12, 2013</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

Round one - Andrew is up next talking Apple Maps.
 

Linda Buquet

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<blockquote class="twitter-tweet"><p>Even though Apple Maps suck, you still need to be there, as it's default for iOS. Access via Localeze, Acxiom, Factual or Yelp <a href="https://twitter.com/search/%23smx">#smx</a> <a href="https://twitter.com/search/%2322d">#22d</a></p>— Kent Lewis (@kentjlewis) <a href="https://twitter.com/kentjlewis/status/311539609953771520">March 12, 2013</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p>Ur Yelp profile photos will show up on Apple Maps as the cover photo. Know what photos are there! <a href="https://twitter.com/search/%23NoCockRoaches">#NoCockRoaches</a> @<a href="https://twitter.com/localseoguide">localseoguide</a> <a href="https://twitter.com/search/%23smx">#smx</a> <a href="https://twitter.com/search/%2322d">#22d</a></p>— Christi Olson (@ChristiJOlson) <a href="https://twitter.com/ChristiJOlson/status/311540471463829504">March 12, 2013</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p>There is no such thing as rankings with Apple Maps. It's just if you show up & hoping that your at the top. @<a href="https://twitter.com/localseoguide">localseoguide</a> <a href="https://twitter.com/search/%23smx">#smx</a> <a href="https://twitter.com/search/%2322d">#22d</a></p>— Christi Olson (@ChristiJOlson) <a href="https://twitter.com/ChristiJOlson/status/311539826295992320">March 12, 2013</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p>The Facebook graph search is going to be HUGE for local search @<a href="https://twitter.com/localseoguide">localseoguide</a> says .. set up different pages for each location too <a href="https://twitter.com/search/%23SMX">#SMX</a></p>— Matt Siltala (@Matt_Siltala) <a href="https://twitter.com/Matt_Siltala/status/311550487730204673">March 12, 2013</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p>DO NOT copy reviews from Google to your website or anywhere else, or risk them being deleted from Google. <a href="https://twitter.com/search/%23smx">#smx</a> <a href="https://twitter.com/search/%2322d">#22d</a></p>— Kent Lewis (@kentjlewis) <a href="https://twitter.com/kentjlewis/status/311538250202353664">March 12, 2013</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p>Must download: RT @<a href="https://twitter.com/rhea">rhea</a>: .@<a href="https://twitter.com/matt_siltala">matt_siltala</a> @<a href="https://twitter.com/danaditomaso">danaditomaso</a> @<a href="https://twitter.com/w2scott">w2scott</a> deck is here: <a href="http://t.co/Y1tTVCasvG" title="http://kickpoint.ca/smx-west-2013/">kickpoint.ca/smx-west-2013/</a> <a href="https://twitter.com/search/%23SMX">#SMX</a> <a href="https://twitter.com/search/%2322D">#22D</a></p>— Will Scott (@w2scott) <a href="https://twitter.com/w2scott/status/311547099856658432">March 12, 2013</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p>Citysearch reviews feed out to about 15 other sites - easy to submit <a href="https://twitter.com/search/%23localSEO">#localSEO</a> <a href="https://twitter.com/search/%23smx">#smx</a> <a href="https://twitter.com/search/%2322D">#22D</a> @<a href="https://twitter.com/philrozek">philrozek</a></p>— Allie E Williams (@allieewilliams) <a href="https://twitter.com/allieewilliams/status/311548120825749504">March 12, 2013</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p>Use a zig zap flowchart to help ur clients decide which review site is best for them. This will help your online authority. <a href="https://twitter.com/search/%23SMX">#SMX</a> @<a href="https://twitter.com/philrozek">philrozek</a></p>— Strathcom Media (@Strathcom) <a href="https://twitter.com/Strathcom/status/311548201406697472">March 12, 2013</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
 

Linda Buquet

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Here is Phil Rosek's presentation from SMX.

My SMX West 2013 Presentation on Customer Reviews | LocalVisibilitySystem.com
including his “zigzag” approach to requesting customer reviews.

<iframe src="http://www.slideshare.net/slideshow/embed_code/17148393" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px" allowfullscreen webkitallowfullscreen mozallowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="http://www.slideshare.net/PhilRozek/smxwest2013-17148393" title="The Zigzag Approach to Requesting Customer Reviews" target="_blank">The Zigzag Approach to Requesting Customer Reviews</a> </strong> from <strong><a href="http://www.slideshare.net/PhilRozek" target="_blank">PhilRozek</a></strong> </div>​
 

Colan Nielsen

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Great info Phil! Would have loved to have been there to see it live!

I have to ask, what is on slide 7 :eek:

---------- Post Merged at 12:18 PM ---------- Previous Post was at 12:14 PM ----------

Eye Balls! Got it. So you get SEEN!
 

Phil Rozek

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Great info Phil! Would have loved to have been there to see it live!

I have to ask, what is on slide 7 :eek:

---------- Post Merged at 12:18 PM ---------- Previous Post was at 12:14 PM ----------

Eye Balls! Got it. So you get SEEN!
Thanks, Colan!

You got it: what I called it during my talk was "eyeball share."

What I didn't mention (but really wanted to) was that those are called medama. Tuna eyes.

What does the yellow note on slide #7 say? That a big eye costs you 200 yen, whereas a small one runs you 100 yen​. Nyagoslav can back me up on this one :)
 

Susan Walsh

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Great job Phil. I wish I could have been there are SMX to see you presentation. It's everything we have been telling our clients and more! Thanks!

Thanks Linda for posting!
 

Phil Rozek

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Sounds like you and your clients are way ahead of the curve, Sue. Thanks for the great feedback!
 

Keenan Glass

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What an awesome deal - way to go you guys!

And Linda - thanks for sharing! I bet that took a ton of work!

Speaking of which...
 
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Great presentation Phil! I loved it. Also, would have loved to of been there as well, but this is the next best thing.
 

Phil Rozek

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Great presentation Phil! I loved it. Also, would have loved to of been there as well, but this is the next best thing.
Thanks, Nick. I'll certainly be going to (with the aim of speaking at) many more of these, so maybe I'll see you at one!
 

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