Local Search Expert
- Sep 3, 2014
For example, brand-new efforts like focusing budget on Google PPC ad spending instead of SEO tactics(?)... If the new thing is a randomized merry-go-round philosophy, then selling the service will demand totally brand-new efforts.
I am increasingly suspicious that what we are experiencing is either:
- Google being incredibly clumsy with their ranking algorithms' QA, or else
- Google forcing everyone to spend most of their budget on PPC ads