Question Re G+Local Listing Business Name

jvaquino

Member
Joined
Feb 25, 2014
Messages
113
Hello Local SEO'er

I just want to ask something.

I have this client in Australia who owned an Escort Service company. On the real world there is the word "Escort" on his business name but he did not include that on his G+ Local listing because he said Google will penalize it because of the world "escort". Do you think Google do not allowed that kind of word on the business name?

I read the Google Place Quality Guidelines and don't see that as a problem. I also search for other same kind of businesses and saw them ranking pretty well.

Thanks in advance.
 
Joined
Feb 24, 2013
Messages
162
Hi jvaquino, you read the guidelines and are correct that he can definitely include "escort" in his G+ listing, especially if it's actually part of his official business name. Also note that the guidelines recently changed in regards to the business name and you can now include a single descriptor that helps the customer locate you or understand what you offer.

http://support.google.com/places/answer/107528?hl=en
 

jvaquino

Member
Joined
Feb 25, 2014
Messages
113
Also note that the guidelines recently changed in regards to the business name and you can now include a single descriptor that helps the customer locate you or understand what you offer.
Yes I read that latest update on the guidelines. Thanks Chris!:)
 

Scott Rawlins

Moderator
Joined
Nov 14, 2012
Messages
1,079
I have to agree with Chris. If that's in fact their real business name, shouldn't be an issue. But hey, it's Google, so you just never know.
 

chadkimball

Member
Joined
Feb 21, 2014
Messages
204
This category is notoriously difficult. It is filled with spam, so it is highly scrutinized and very difficult to get a listing approved, similar to locksmiths. Even a legit locksmith with a brick and mortar store has trouble getting his listings approved unless he is willing to take a walk on the dark side LOL.
 

Colan Nielsen

Administrator
Joined
Jul 19, 2012
Messages
3,237
It's interesting that Google has Escort Services as a default category in the dashboard, yet they have this in their content guidelines:

"Further, we may not allow verification of local Google+ pages for certain products and services such as escort services or other regulated goods"

Policies & Principles - Google

Is that doc simply outdated?
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
14,437
Colan I was trying to find that early today for this post because I knew I had seen it. Could not find it prohibited in the Places or MapMaker Guidelines, but that's the G+ Guidelines so not that everyone is being upgraded...

Yes agree with Chad even at times when escort listings have been allowed it's very tough to keep them live and they are under extreme scrutiny.

Even if that Guideline Colan pointed to was no longer relevant (but I think it is) you need to go the extra mile to ensure compliance. Escorts need to be legal in that particular country and address needs to be hidden, etc.
 

jvaquino

Member
Joined
Feb 25, 2014
Messages
113
"Further, we may not allow verification of local Google+ pages for certain products and services such as escort services or other regulated goods"

So maybe that's the reason why Google until now, do not update the business name. I tried to modify the business name almost a month ago and put the word "Escort".

The problem here is that I used the real name (with the word "Escort") in all of his citations and since Google don't want that word on my client's G+Local listing, I dunno if has some bad effect on the rankings.
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
14,437
I think as long as the core part of the name is the same it should not be a big deal.

So for instance if name is "Happy Endings Escorts" :p and that's how the citations are listed
but "Happy Endings" is on the live listing I think she can make a match.

My guess is too that Google will try to match up the data in dash, more so than what's on the live listing.
 

Keenan Glass

Member
Joined
Jul 27, 2012
Messages
235
The restriction in G+ doesn't affect the Places Listing. It just means the page won't be upgraded to include the social features of G+.

I think the problem with getting the name updated on the live page is completely unrelated. You could check the record in MM to see if it is included as an additional name and make the edit there or via Edit Details. If you still can't get it updated put in a request to Places Support.
 

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