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  1. #1
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    Question Just to check my understanding of the current state of play for multiple locations...

    I have a US based organisation with about 120 locations, and all business takes place on the premises. They want to claim their Places listings for each location and point them back to one corporate website.

    So that I can gauge the feasibility of this and what sort of workload am I looking at here:


    • Am I going to need to open a separate Google account with a separate email address for each location?
    • Is it even possible to set up 120 accounts/locations from a single computer without Google getting suspicious?
    • Realistically, how much should I be charging for this?
    • Any other comments?


    Many thanks in advance
    Simon

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  3. #2
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    Re: Just to check my understanding of the current state of play for multiple location

    Simon,

    If they are all for the same company then I think you should do bulk upload, then you don't need to verify each listing individually which would be a nightmare. But even if you did them manually you don't need a separate account for each listing right? Why would you? (Unless these are each indiv franchises and you need them all separate.)

    But I've never done bulk (because I won't work with multi-location companies) so I can't help you much. BUT I think it would make things a lot easier.

    Although if this is a mature business don't most locations already have Place pages? If not set up by the company, Google would have set listings up based on scraping I would think?

    They can link them all to the main web site but need separate location pages properly set up and the Place pages need to link to the location page not home. Should not have mixed NAP on any pages on the site.

    Pricing, sorry I don't have a clue because like I said, I would not do a multi-location business. To be honest I would not touch one this big for 300,000. Would not even blink if I was offered. Instant answer - no! Too many headaches. But that's just me.

    Hopefully some other consultants that have experience with big accounts like this can weigh in with some ideas.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Re: Just to check my understanding of the current state of play for multiple location

    Thanks Linda, I've only just had the enquiry from an SEO consultant who doesn't do GP, but was talking to my mentor who pushed him in my direction.

    I've never done more than 8 locations for a company, so I haven't done bulk upload. I knew how to do it in the old GP format, but I wasn't sure whether the current platform (bugger's muddle) supports that level of upload.
    Is it optimal to have 1 G+ page and 120 separate GP pages?

    A quick search shows that about 65% of the locations already have GP pages, but most of them are unclaimed.

    Each site seems to have a separate locations page with a local NAP. But all the unclaimed listings point to the Home Page. Bizzarely, the half a dozen pages that are claimed don't point to any webpage at all!
    I also noticed that they have a bit of a Rep Management problem.

    I'll go back to the contact tomorrow for some further clairification.

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    Re: Just to check my understanding of the current state of play for multiple location

    Quote Originally Posted by Simon James View Post
    I've never done more than 8 locations for a company, so I haven't done bulk upload. I knew how to do it in the old GP format, but I wasn't sure whether the current platform (bugger's muddle) supports that level of upload.
    Is it optimal to have 1 G+ page and 120 separate GP pages?
    Well no you should not merge with G+. G+ merge/verification is not ready for multi-location businesses.

    However that brings up a good point. Businesses that you are certain DON'T have a Place page COULD be set up directly in G+ instead of Places. (Like if you just had a single listing that would be possible.) BUT I would think it would further complicate things to have some in Places some in G+, some in bulk. Seems you'd want consistency to be able to manage all this.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  6. #5
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    Re: Just to check my understanding of the current state of play for multiple location

    There are two ways to go with this:

    1) Bulk upload all locations (see here how).

    2) Bulk upload only the locations for which there are no already existing listings on Google, and the ones that are already out there - just claim them the normal way (one by one).

    What is the advantage of the first one? Much faster, and later it will also be much more flexible. Google should supposedly automatically merge the incoming data from the bulk upload with the listings that already exist out there.

    What is the advantage of the second one? Much lower chances of duplicate listings (if you do the research well enough, of course).

    Hope this helps!

    Nyagoslav
    Director of Local Search at Whitespark

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    Re: Just to check my understanding of the current state of play for multiple location

    Linda and Nyagoslov covered everything really well, I just wanted to mention one thing. If you do decide to claim a significant number of the listings manually, consider that if you have them all in one account and the account gets suspended you will have to re-claim everything in another account. Major bummer.

    What we do to avoid this situation, is to use individual accounts for each listing we manage. We had to learn this the hard way.

    Just a thought.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

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    Re: Just to check my understanding of the current state of play for multiple location

    Good point Colan.

    I ALWAYS recommend separate accounts for agencies who have different clients - don't have them all in one account for that reason - 1 bad listing can get that whole account and all clients suspended. Especially since when you have a variety of different clients with different businesses you have to potential to run into more problems.

    But when all listings are for the same company I've recommended the same account. Easier to manage and see everything at a glance. Plus if all same company and you know your guidelines and are sure all listings are clean with valid locations, etc. you should have no problem. Plus I think there's a problem with one IP setting up 120 different Google accounts. Think you'll hit a wall there and it would just be too much work to have each in a separate account. Unmanageable I would think.

    But if you are not totally secure in your skills and knowing all the potential guidelines and other issues that could cause a suspension, maybe you could do a hybrid and separate in batches. Do 20 each in 6 accounts. That way if you have a prob w one listing it won't hurt them all? Not sure it's a good idea, just a suggestion to diversify a little.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  9. #8
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    Re: Just to check my understanding of the current state of play for multiple location

    Thanks everyone.
    The ablility to set up 120 G+ accounts from one IP is certainly a concern.

    I am still leaning towards separate accounts though for the following reasons:
    • Each site could be a discrete real estate based business entity.
    • The nature of the customers is such that the majority who post reviews do so to have a moan about things... therefore I don't want to see hundreds of moans all aggragated to one G+ "About" page. Better to be able to manage reputation at a local level.
    • If the page becomes a focus for the customers, they really ought to be seeing posts, pictures and videos about their own area rather than someone elses.


    Any thoughts on that?

  10. #9
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    Re: Just to check my understanding of the current state of play for multiple location

    Hi All,

    This is a nice concern here. I have worked with bulk upload for the business(15 locations).
    In this case I would suggest that Simon should go with bulk upload process only as cleared by Nyagoslav.

    This what I can suggest for this case. Rest all has been covered by all of you.

    Thanks
    Pankaj Kumar

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    Re: Just to check my understanding of the current state of play for multiple location

    Interesting info here guys but I have another related question on franchises. So they're all on the same account and each location has the same main name but where does the postcard go? To the individual locations?

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