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  1. #1
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    Need Help with Local Url Structure

    Hey Guys,

    Thanks for activating my account! I'm pretty sure my questions been asked a million times so I apologize in advance if it seems redundant. ( I did search everywhere lol).

    I read a lot of posts, moz, various articles but i am still confused on which route to take for my company. what do you think is best url structure for single office business that has multiple services and serves multiple locations?

    my current url structure is

    example.com/services/basement-remodeling/

    and for my local url structure i am currently just doing

    for my local url structure should which one should i go with?

    example.com/services/basement-remodeling/city+basement-remodeling

    or

    example.com/services/basement-remodeling/city+state+basement-remodeling

    or

    example.com/services/city+basement-remodeling

    or

    example.com/services/basement-remodeling/city/

    or

    example.com/services/city/basement-remodeling/


    Thanks in advance, I been reading the forums all day but still confused

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  3. #2
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    Re: Need Help with Local Url Structure

    Example.com/St/city/service

    Or example.com/tx/austin/basement - remodeling

    You can find an example for dentist here: safamilydentalcare.com

    Sent from my SM-G900V using Tapatalk

  4. #3
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    Re: Need Help with Local Url Structure

    That dentist site is interesting, Cody. They appear to only have one location, and yet they bothered with that more complex state/city/service-name structure.

    Why? Are they planning to open other locations?

  5. #4
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    Re: Need Help with Local Url Structure

    Thanks Cory and tim for the fast response.

    Would I have any issues if i were to go this route?

    example.com/services/kw/city+kw?

    or

    My current url structure is siloed like this.

    example.com/services/kw/

    the whole st/city/keyword seems like a like content to write.

    Thanks again!!

  6. #5
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    Re: Need Help with Local Url Structure

    Tim. They have 4 locations. But each location runs by a different name. Opening another location this this and possibly dallas as well.

    Branding consolidation around the corner.

    I would run this set up on a single location as well. I think location is the 1st consideration for all search, especially local. Putting st/city/services forced the content to be indexed differently than .com/service - city

    Sent from my SM-G900V using Tapatalk

  7. #6
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    Re: Need Help with Local Url Structure

    Hey Cody,

    What did you mean putting st/city first forced the content to be indexed differently? Could you elaborate a little more? Thanks!

  8. #7
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    Re: Need Help with Local Url Structure

    Quote Originally Posted by Min View Post
    Hey Guys,

    Thanks for activating my account! I'm pretty sure my questions been asked a million times so I apologize in advance if it seems redundant. ( I did search everywhere lol).

    I read a lot of posts, moz, various articles but i am still confused on which route to take for my company. what do you think is best url structure for single office business that has multiple services and serves multiple locations?

    my current url structure is

    example.com/services/basement-remodeling/

    and for my local url structure i am currently just doing

    for my local url structure should which one should i go with?

    example.com/services/basement-remodeling/city+basement-remodeling

    or

    example.com/services/basement-remodeling/city+state+basement-remodeling

    or

    example.com/services/city+basement-remodeling

    or

    example.com/services/basement-remodeling/city/

    or

    example.com/services/city/basement-remodeling/


    Thanks in advance, I been reading the forums all day but still confused
    The deeper you go with your URL structure, the more difficult it becomes to write great content for those pages.

    If you have one location and multiple services, I would create one service page in the city you are trying to rank in. it example.com/city-basement-remodeling. If you go with example.com/services/city-basement-remodeling you will need to create a Services Page which would need to have a lot of great content.

    I guess it really depends on how many services you have. If you have 1-4 I would opt with example.com/city-keyword, and if you have 5 or more I would create a dedicated services page which then links to the respective pages (ie example.com/services/city-keyword)
    Lets Connect: Google+ | Twitter
    My Company: RicketyRoo Inc

  9. #8
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    Re: Need Help with Local Url Structure

    http://www.domain.com/service1/city+keyword
    Quote Originally Posted by Blake Denman View Post
    The deeper you go with your URL structure, the more difficult it becomes to write great content for those pages.

    If you have one location and multiple services, I would create one service page in the city you are trying to rank in. it example.com/city-basement-remodeling. If you go with example.com/services/city-basement-remodeling you will need to create a Services Page which would need to have a lot of great content.

    I guess it really depends on how many services you have. If you have 1-4 I would opt with example.com/city-keyword, and if you have 5 or more I would create a dedicated services page which then links to the respective pages (ie example.com/services/city-keyword)
    Thanks Blake, for the response.

    I am in the remodeling business and offer 9 different services.

    My current url structure is this.

    http://www.domain.com/home-remodeling (which is our main services page with 9 services on it.)

    and have

    http://www.domain.com/service 1
    http://www.domain.com/service 2
    and so on.

    I was reading matthew woodwards site where he listed do

    http://www.domain.com/service1(keyword)/city+keyword

    http://www.domain.com/service2(keyword)/city+keyword

    What do you think about the above url structure?

  10. #9
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    Re: Need Help with Local Url Structure

    Since you have 9 different services, then that URL structure would work. I would create one services page which would contain all of the 9 services you do. Then you build out child pages for each service like you outlined above. But if some of your services are completely different (ie remodeling & exterior painting) I would create different service pages, then add child pages accordingly.

    We have been working with a remodeler for almost a year now, but he primarily focuses on kitchen and bathroom remodeling. We have don't have a service page, and link to them directly from the homepage and in the main navigation.

    Hope that helps.
    Lets Connect: Google+ | Twitter
    My Company: RicketyRoo Inc

  11. #10
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    Re: Need Help with Local Url Structure

    The more sub-folders you add, the more difficult it becomes to get the bots to index those pages. You'll need good internal linking to get some juice to those internal pages.

    Remember, the shorter amount of clicks from the homepage, the better. As much as we want to please your Majesty Google, you want to make sure your visitors aren't getting lost in deep nav.

    Of course, there are situations where it's not possible to keep your pages shallow. I do agree with Blake. Cody also makes some valid points.

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