Auto shop GmB page ranking for 'skate sharpening' due to keyword in review


Forum Member
Oct 11, 2018
Hi all, I found this case pretty fascinating and I wanted to share to see if anyone has seen something like this before. This local auto shop is currently ranking in local pack for "skate sharpening", due to a mention of skate sharpening in a user review. I happen to know that the auto shop does have a skate sharpening machine on site, so it was not a random mention.

However, they have no real website, so it's not like this is also being influenced by on-page mentions of skate sharpening. As far as I can tell, they don't have 'Skate Sharpening Service' selected as a category either.

I personally find it crazy that Google's local search algorithm works this way since it opens up the possibility for really manipulating rankings with fake reviews. Also, imagine if that reviewer was making some kind of inside joke when saying 'skate sharpening'?

Curious if anyone has seen crazy examples like this before.



Jul 18, 2012
Interesting example. I think review text does impact ranking but not usually this much. I'd say it's probably extreme in this case due to how low the competition is.

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