Backlinking to GMB Listing

IMP

Member
Joined
Sep 12, 2019
Messages
5
I've been told I should be creating back links to my clients GMB listing directly. Does anyone have any experience and thoughts on this practice?
 

UKSBD

Member
Joined
Nov 19, 2015
Messages
42
You can manipulate the title Google displays when doing a site: search for your page by using the same anchor text pointing to the page, but it won't rank for the title.
 

IMP

Member
Joined
Sep 12, 2019
Messages
5
So have you found that it helps to backlink directly to the GMB listing?
 

resorts

Member
Joined
Jun 21, 2019
Messages
4
I am testing this right now with a much more rigorous, controlled, test with several hotel business entities... I did one test for a hotel in a VERY small market 30 days ago. Their website was buried in the SERPs for ANY rankings, way back at page 9... they had NO hope of showing up in traditional SERPs. We were able to attach our YEXT Enterprise to their GMB listing (which is now becoming the Google Hotels Profile - BTW - if your business entity is a hotel), and tracking Direct and Discovery triggering (unbranded searches that trigger the GMB Knowledge Panel to the right for the hotel and appearances of the hotel in the Hotel SERPs feature / Local Map Pack).

The results surprised me.

After throwing about $20 worth of links at it from some very mundane places (nothing spammy, just normal links direct to the hotel's GMB profile / Google Hotels URL)... the hotel was triggering regularly in the Map Pack for the term 'hotels in {destination city}'.

That was our first test. After this, we decided we needed to go further and test a hotel in a larger, more competitive area where there are MANY hotels, close together.

Will report back on this test soon... it is ongoing and almost setup.

The new test will be using SIGNIFICANT backlinks from BIG DR domains, and legit whitehat travel writers that write about our chain, and we're simply asking them to link direct to GMB instead of our main website. The implications (if this works) will be staggering for the travel industry.

But just so everyone knows, I started this test BECAUSE I ran the new Google Hotels URL structure through aHREFS one night (after their recent relaunch) and SAW that plenty of people are already direct linking there... so this practice is not rare, BUT, it is also not done strategically for the most part.

Here we go... it's going to be interesting.
 
Last edited:
Joined
Sep 29, 2019
Messages
4
I am testing this right now with a much more rigorous, controlled, test with several hotel business entities... I did one test for a hotel in a VERY small market 30 days ago. Their website was buried in the SERPs for ANY rankings, way back at page 9... they had NO hope of showing up in traditional SERPs. We were able to attach our YEXT Enterprise to their GMB listing (which is now becoming the Google Hotels Profile - BTW - if your business entity is a hotel), and tracking Direct and Discovery triggering (unbranded searches that trigger the GMB Knowledge Panel to the right for the hotel and appearances of the hotel in the Hotel SERPs feature / Local Map Pack).

The results surprised me.

After throwing about $20 worth of links at it from some very mundane places (nothing spammy, just normal links direct to the hotel's GMB profile / Google Hotels URL)... the hotel was triggering regularly in the Map Pack for the term 'hotels in {destination city}'.

That was our first test. After this, we decided we needed to go further and test a hotel in a larger, more competitive area where there are MANY hotels, close together.

Will report back on this test soon... it is ongoing and almost setup.

The new test will be using SIGNIFICANT backlinks from BIG DR domains, and legit whitehat travel writers that write about our chain, and we're simply asking them to link direct to GMB instead of our main website. The implications (if this works) will be staggering for the travel industry.

But just so everyone knows, I started this test BECAUSE I ran the new Google Hotels URL structure through aHREFS one night (after their recent relaunch) and SAW that plenty of people are already direct linking there... so this practice is not rare, BUT, it is also not done strategically for the most part.

Here we go... it's going to be interesting.
Looking forward to know more about the new experiment...
 

resorts

Member
Joined
Jun 21, 2019
Messages
4
Still ongoing, but I can tell you all right now, the results are... surprising. I am going to DM a screenshot to everyone following this thread, just because I'm not even sure I should post it publicly. Yes @JoyHawkins , I completely agree... HOWEVER... since my clients are hotels, and they basically now RELY on discovery triggering inside the Local Map Pack / Hotel SERPs feature when someone makes an unbranded search (e.g. - usually a search of +hotel(s) +{destination city}), then their concern is no longer about ranking the website - ironically. In fact, no one is really scrolling as much below this area when searching for hotels anymore, due to Google's takeover of their own SERPs (image)...

Which, BTW is a huge issue that all hotels have with Google these days. For anyone that wants a good (slightly older) read on this to see how Local / GMB has affected hotels (even before the advent of this Map Pack feature), read this --> How Google Exploits the Hospitality Industry for Profit - Online Ownership

Anyway, will start DMing people next week with screenshots of the test for one of our major, coastal resorts in Florida.
 

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