Home page versus service area pages

Huckage

Member
Joined
Jul 17, 2020
Messages
4
Forgive my ignorance here, but I am having a difficult time making a call on this. Here's my question:

I am working with a local business, an air conditioning contractor. He has a headquarters in a certain city and his home page ranks for that specific city, though not too terribly well at the moment. I am creating service area pages for neighboring cities of course, though they are more difficult to rank due to not actually being headquartered in those cities.

Anyhow, my question is, should I create a service area page for the city they are located in or simply use the home page for that specific city? Right now I have gone ahead and created a service area page for the main city and it's slowly started to appear in the SERPs. I am conflicting, however, with the home page now in the rankings. Should I wait this out or should I go back to using the home page as the service area page for that particular headquartered location?

Hopefully that all makes sense, I've been hunting for a clear cut answer for a long while now and finally ended up here. I am hoping someone has some insight on this, I greatly appreciate any information you may have regarding this.

Thank you,
Huckage
 

Huckage

Member
Joined
Jul 17, 2020
Messages
4
Just to add a little to this, I am targeting slightly different keywords/phrases with the two pages and mostly eliminated the city from the home page to reduce conflicts... just curious if anyone has any insight. Thanks.
 

djbaxter

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Jun 28, 2012
Messages
3,243
Not a dumb question but there are a few other threads already addressing similar issues:




 

Huckage

Member
Joined
Jul 17, 2020
Messages
4
I obviously need to work on my forum searching skills, thank you djbaxter for the guidance. I suppose in a sense then it was a dumb question, as it had already been answered.

Thank you again.
 

djbaxter

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Jun 28, 2012
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3,243
No it's still not a dumb question. Searching forums is only half skill and part knack/experience. And if it were a dumb question, other people wouldn't have asked it previously (indeed questions about this go back to 2017 or earlier).

As a hint, sometimes it's quicker to do a Google search and append site:.localsearchforum.com to the end of your search query. This forum is well indexed in Google and Google search doesn't have some of the limitations of the forum search.
 

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