New "Products" Section for Google My Business?


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So, I stumbled across this in one of my client's dashboards earlier. New "Products" tab on the left that is in beta? The business is a florist in Oklahoma.

Didn't know if anybody else had seen this yet or not. Haven't seen it on any of our other clients- just this one.

It looks like it basically is a digital catalog for products the business sells, organized by "collections". On mobile, it shows on the "Products" tab where product posts have been showing.
google-products-beta-png.3233
 

JoyHawkins

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Ooh, I've been looking for an example of this. I'd love to see how it looks in the SERPs if you are able to share screenshots.
 
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Ooh, I've been looking for an example of this. I'd love to see how it looks in the SERPs if you are able to share screenshots.
Sure. I made a product post also to show how they show next to each other. The "product collection" shows up in the Product tab on mobile underneath the product posts.

When you click into the collection, it pulls it up that collection and presumably whatever products you've added to it.

product-tab-mobile-png.3236


product-tab-mobile-2-png.3237
 
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I don't have Products or Collections either on desktop or mobile. My category should be education. Just an FYI.
 
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UPDATE: I'm now seeing this feature -- Still marked as (Beta) to the side -- in ~60 or so of our clients' dashboards. All florists across both the U.S. and Canada.

Interestingly, none of my non-florist businesses have the Products Beta. This includes towing, auto repair, clothing boutiques, antique stores, landscaping companies, pet supply shops, and much more.

Wanted to provide an update on this feature and check in if anybody else has seen this begin to start showing up more frequently, and if so, what business categories it is showing up for.
 
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Yes I have this now and testing!
Great! We've been doing it for our clients who have it, though not everybody has it yet, unfortunately.

It works great with our florist clients because we can do a collection for different categories such as sympathy, holiday centerpieces, Valentine's Day arrangements, etc. and then include a variety of floral products for each category.
 

JohnS

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I just got it for some of my home décor GMB clients. I want to confirm the "Product" tab only appears on Smartphones, correct? That is the only way I have seen the Product tab so far. I wanna check that I am not missing something.
 

hajnasiewicz

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I just got it for some of my home décor GMB clients. I want to confirm the "Product" tab only appears on Smartphones, correct? That is the only way I have seen the Product tab so far. I wanna check that I am not missing something.
Yes, Mobile only. Would be terrific if it were on all though....
 

JohnS

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Thank you.

As of today all my cleints now have the Product (beta) feature in the GMB.

Now to figure out how to measure the results.
 

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