- Jan 13, 2019
Of course, distance (proximity) is one of the 3 core pillars of map rankings... so that makes sense.We rank nowhere and for nothing in Toronto. Where we do rank locally is near the address I used to verify it. That's consistently what I've seen on every service area business I've worked on in the last decade.
I also agree that local SEO is never a linear path. There's never just one single factor.
For example, you can have more location authority than every other competitor in your market, but if you don't add service areas strategically to expand your radius of influence (so to speak), then it's simply untapped authority that's laying dormant and you'll only rank in your defined service area... and if that single service area is too widely defined, then proximity takes over and you're back to square one.
Side note: I think this is also an argument for the strategic use of adding service areas... doing it in the most effective manner to maximize the channeling of your authority.
On the other hand, if you have no location authority - or relatively small levels compared to competitors in your market - then it doesn't matter how strategically you add and expand your service areas... you aren't getting found.