Using external link to Wikipedia

omer

Member
Joined
May 15, 2016
Messages
51
after searching "garage door repair chandler az " i found out 2 companies (maybe its the same company) in first page using external link to Wikipedia. Do you think is there any SEO benefit to do it?

domains:
<cite class="_Rm">garagedoorrepairchandleraz.co
<cite class="_Rm">www.[B]garagedoorrepair[/B]-chandleraz.com</cite>
</cite>
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,308
Not sure the Wiki link is a benefit, BUT exact match domains like that have a huge advantage in the Local algo. Plus the business name in GMB appears to be KW stuffed - so those 2 combined might be a lot of the ranking power, unfortunately.
 
Joined
Oct 25, 2013
Messages
752
I've seen a number of experts I trust claim that linking out has positive correlation with rankings. Here's a recent study I remember seeing to help back that up.

That said, in this case I think Linda's right that it's other factors that have gotten them position. At best, linking out is a smaller factor, and Google's not stupid. No one's going to be served by clicking on those wikipedia links, so in practice I don't think it would provide them much benefit.
 

Linda Buquet

Moderator
Joined
Jun 28, 2012
Messages
13,308
I still use a link out to HIGH value sites for seo purposes.
Yes, James is right, linking out to the right sites can be beneficial.
But I didn't say linking out wasn't. I said I doubt that one Wiki link is what made the diff.

But linking out to local points of interest in the city and industry resources like Dental Assoc and Dental resources (if a Dentist for example) have some benefit. Not sure they would directly move the needle per se, if that's all you had going for you - but they do provide relevant contextual info that helps users and helps Google understand what your site is about.
 

  Weekly Digest

Weekly Digest
Subscribe/Unsubscribe

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...

  Local University Guide

Google Product Exert


Top