Trending [November 5, 2019 Local Algorithm Update] Unexplained big drops in GMB rankings

Yan Gilbert

Administrator
Joined
Oct 15, 2016
Messages
331
We control a site that had ranked number one for several years in various keyword combinations, now tanked almost across the board. We were suspended earlier this year for an alleged virtual office, which we disproved after submitting all kinds of evidence that we had a real office (but we are on the same *floor* as a Da Vinci office, in a large building). Does anyone think there could be a correlation between offices in these locations and rank drop? We are not currently suspended.
Not from what I see. I have a legit listing that is in a Regus. The listing KP actually says, located in Regus. They needed to show proof, etc. They have done exceedingly well with this update so far.
 
Joined
Feb 5, 2016
Messages
20
Not from what I see. I have a legit listing that is in a Regus. The listing KP actually says, located in Regus. They needed to show proof, etc. They have done exceedingly well with this update so far.
Okay thank you very much for sharing.

We are not even visible in search for two of the most competitive searches. Is anyone seeing anything indicating there is still volatility or is this the new permanent situation?
 
Joined
Feb 5, 2016
Messages
20
So we just went from not visible in search for two of our most competitive phrases to the top spot in a couple of hours. We saw lots of fluctuation over the weekend, from not visible to number one, to back down. The fun continues...
 

gabagoon

Member
Joined
Oct 13, 2019
Messages
12
Yes. It's all over the place. My quick look at a few SERPs is not at all conclusive. Just food for thought.

My HOPE is that it's category dependent. I hope that Google has stopped making proximity such a strong signal for SABs. Their physical location is not something the user cares about. They are just looking for the best painter, plumber, pest control technician, etc. Proximity should be dialed down for SABs and the results should be more based on relevance and prominence.
If you have a strong GMB (authority) you won't need to worry much about proximity. I actually like when google does this, makes it more challenging for single businesses to dominate an entire city. The word "Best" as a keyword can be manipulated in the serps. Sometimes there are way better services that aren't ranking anywhere near the top 10, yet they are unheard of because their marketing sucks. Best plumber can be a 30 year old company that is spread through word of mouth, but hardly any presence online.
 

WillSLV

Member
Joined
Nov 7, 2019
Messages
11
Alright, I've been trying a few different things out, not drastic changes (even though I wanted to because I am in panic mode on a few gmbs that dropped from 1 to 3 to 5 to 8).

Joy helped me with a client in San Diego where there was a duplicate gmb that we had no idea of. This customer on Nov 7th dropped to spot 64 from top 3 pack. Once that was removed and I changed our service locations and did a little keyword editing on the site, we are back to main keyword in 3 pack.

A client in Las Vegas, dropped to 18th spot. No duplicate listings, etc. I edited the schema mark up, changed service locations in GMB, went down to 2 categories from 4 categories, changed site title and description, andddd removed address from GMB to change to SAB. Updated all citations with service areas and no address and added meta tag for every zip code the biz services on the site. Today it is ranking for main keywords in 254 spots 1 to 3 today from only 29 a few days ago.

Could this have helped or am I just delusional and this update is still working itself out and helped with the boost?
 

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gabagoon

Member
Joined
Oct 13, 2019
Messages
12
Alright, I've been trying a few different things out, not drastic changes (even though I wanted to because I am in panic mode on a few gmbs that dropped from 1 to 3 to 5 to 8).

Joy helped me with a client in San Diego where there was a duplicate gmb that we had no idea of. This customer on Nov 7th dropped to spot 64 from top 3 pack. Once that was removed and I changed our service locations and did a little keyword editing on the site, we are back to main keyword in 3 pack.

A client in Las Vegas, dropped to 18th spot. No duplicate listings, etc. I edited the schema mark up, changed service locations in GMB, went down to 2 categories from 4 categories, changed site title and description, andddd removed address from GMB to change to SAB. Updated all citations with service areas and no address and added meta tag for zip codes on the site. Today it is ranking for main keywords in 254 spots 1 to 3 today from only 29 a few days ago.

Could this have helped or am I just delusional and this update is still working itself out and helped with the boost?
You could have literally done nothing and you'd get the same results. Wait it out if you're in panic mode and not sure what you're doing.
 

WillSLV

Member
Joined
Nov 7, 2019
Messages
11
I should note, I wasn't sure geomapy was 100% accurate so I did a test today. I am also located in Las Vegas so drove around to 15 different zip codes clearing history and putting on precise location and all rankings were what the report was showing.
 

hvacman

Member
Joined
Nov 20, 2018
Messages
5
We have two locations 50 miles apart, both tanked earlier this month, but are now coming back. We use Local Falcon for checking our ranking.
 

kurtztay123

Member
Joined
Nov 21, 2019
Messages
5
When the local update initially hit, 2 of my local companies saw a significant hit in their map pack visibility before it returned to normal after 2-3 days.

However, over the past 2-3 days, they have taken yet another hit to go back to where they were before the "Rebound." Anyone else seeing tremendous gains/losses in map results over the past 2-3 days?
 

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